[View Full Screen]
Thursday, January 26, 2012
Sunday, January 22, 2012
Mutant Mudds Reviews
Below are some reviews for Mutant Mudds:
9/10 - Nintendo Everything.
"One of the most impressively designed 2D platformers we’ve seen in the last ten years."
5/5 - Fanbolt.
"Hit's the spot in every single aspect."
9/10 - Nintendo Life.
"No platformer fan should miss."
9/10 - Nintendo World Report.
"Awesome and addictive."
8.5/10 - IGN.
"All 3DS owners shouldn’t think twice about adding this download to their collection."
10/10 - Pure Nintendo.
"There are a lot of great eShop games out there but none of them can be said are better than Mutant Mudds."
9/10 - Gamer Limit.
"An immediate purchase for fans of platformers."
4.5/5 - Modojo.
"One of the best games we've had the privilege of playing on Nintendo's handheld."
B+ (83/100) - Nintendojo.
"It’s refreshing to see a game that contains as much joy at the end as the beginning."
4.5/5 - Nintendo Gal.
"An addictively fun platforming title, with plenty of difficulty and enough content to ensure you’ll get your money’s worth."
9/10 - Destructoid.
"Pure platforming goodness."
9/10 - Nintendo Daily.
"Do yourself a favor and buy Mutant Mudds."
5/5 - Nintendo Fuse.
"Mutant Mudds is the best game on the eShop."
10/10 - Games Abyss.
"Perfect."
B+ (83/100) - The A.V. Club.
"Excellent precision-platformer challenges."
9/10 - GameZone.
"Superb platformer that every 3DS owner needs to experience."
B+ (83/100) - 1UP.
"A truly solid game."
I couldn't be happier with this kind of reception to the game. I'm excited that so many folks are enjoying it. Viva Nintendo eShop!
9/10 - Nintendo Everything.
"One of the most impressively designed 2D platformers we’ve seen in the last ten years."
5/5 - Fanbolt.
"Hit's the spot in every single aspect."
9/10 - Nintendo Life.
"No platformer fan should miss."
9/10 - Nintendo World Report.
"Awesome and addictive."
8.5/10 - IGN.
"All 3DS owners shouldn’t think twice about adding this download to their collection."
10/10 - Pure Nintendo.
"There are a lot of great eShop games out there but none of them can be said are better than Mutant Mudds."
9/10 - Gamer Limit.
"An immediate purchase for fans of platformers."
4.5/5 - Modojo.
"One of the best games we've had the privilege of playing on Nintendo's handheld."
B+ (83/100) - Nintendojo.
"It’s refreshing to see a game that contains as much joy at the end as the beginning."
4.5/5 - Nintendo Gal.
"An addictively fun platforming title, with plenty of difficulty and enough content to ensure you’ll get your money’s worth."
9/10 - Destructoid.
"Pure platforming goodness."
9/10 - Nintendo Daily.
"Do yourself a favor and buy Mutant Mudds."
5/5 - Nintendo Fuse.
"Mutant Mudds is the best game on the eShop."
10/10 - Games Abyss.
"Perfect."
B+ (83/100) - The A.V. Club.
"Excellent precision-platformer challenges."
9/10 - GameZone.
"Superb platformer that every 3DS owner needs to experience."
B+ (83/100) - 1UP.
"A truly solid game."
I couldn't be happier with this kind of reception to the game. I'm excited that so many folks are enjoying it. Viva Nintendo eShop!
Friday, January 20, 2012
3DS 'Most Popular' Video Charts - 01-20-12
* Update 01-22-12: Mutant Mudds Trailer #2 moves up to the #6 spot!
There are now two Mutant Mudds trailers available for viewing on the eShop, and both are in the top 20 video charts this week!
The new Mutant Mudds Video #2 jumped straight into the #8 slot, while Mutant Mudds Video dropped down to #11.
Let's hope this is a good sign that folks are interested in buying the game when it is released next week!
1. [N] Club Nintendo Video.
2. [2] What Is Nintendo Video?
3. [N] Zen Pinball 3D Video.
4. [1] Nintendo Show 3D: December 29, 2011.
5. [5] 3D Classics: Kirby's Adventure Video.
6. [3] Super Mario 3D Land Super Play Video.
7. [N] Super Mario 3D Land Super Play Video #2.
8. [N] Mutant Mudds Video #2.
9. [13] Sonic Generations Video.
10. [6] Pokedex 3D Video.
11. [4] Mutant Mudds Video.
12. [9] Pushmo Video.
13. [11] The Legend of Zelda: Link's Awakening DX Video.
14. [?] Super Mario Land 2: 6 Golden Coins Video.
15. [15] Pokemon Rumble Blast Video.
16. [?] The Legend of Zelda: Ocarina of Time Video.
17. [7] Mighty Switch Force Teaser Trailer.
18. [8] Mighty Switch Force Teaser Trailer #2.
19. [17] Zelda: Skyward Sword Opening Trailer.
20. [?] Mario vs. Donky Kong: Minis March Again! Video.
There are now two Mutant Mudds trailers available for viewing on the eShop, and both are in the top 20 video charts this week!
The new Mutant Mudds Video #2 jumped straight into the #8 slot, while Mutant Mudds Video dropped down to #11.
Let's hope this is a good sign that folks are interested in buying the game when it is released next week!
1. [N] Club Nintendo Video.
2. [2] What Is Nintendo Video?
3. [N] Zen Pinball 3D Video.
4. [1] Nintendo Show 3D: December 29, 2011.
5. [5] 3D Classics: Kirby's Adventure Video.
6. [3] Super Mario 3D Land Super Play Video.
7. [N] Super Mario 3D Land Super Play Video #2.
8. [N] Mutant Mudds Video #2.
9. [13] Sonic Generations Video.
10. [6] Pokedex 3D Video.
11. [4] Mutant Mudds Video.
12. [9] Pushmo Video.
13. [11] The Legend of Zelda: Link's Awakening DX Video.
14. [?] Super Mario Land 2: 6 Golden Coins Video.
15. [15] Pokemon Rumble Blast Video.
16. [?] The Legend of Zelda: Ocarina of Time Video.
17. [7] Mighty Switch Force Teaser Trailer.
18. [8] Mighty Switch Force Teaser Trailer #2.
19. [17] Zelda: Skyward Sword Opening Trailer.
20. [?] Mario vs. Donky Kong: Minis March Again! Video.
Mutant Mudds Press Release
Mutant Mudds Invades Nintendo eShop
Austin, Texas – January 20, 2012 – Today, Renegade Kid announced that Mutant Mudds, the eagerly anticipated neo-retro platformer, will be available on January 26, 2012 for $8.99 USD through the Nintendo eShop on Nintendo 3DS™.
Our hero, Max, may be just a 2D sprite, but he can leap into the third dimension by jetting between the background and the foreground playfields with his trusty jetpack in this unique dimensionally-woven experience.
Armed with a heavy-duty water cannon, Max has what he needs to vanquish his long-term nemesis: the Mutant Mudds. Max must blast and hover his way across the soiled landscape to seek out mysterious Water Sprites. Legend says collecting all of the mysterious Water Sprites will wash the filthy Mutant Mudds away for good!
“The Nintendo eShop is an exciting opportunity that has enabled us to release our first self-published title, Mutant Mudds,” said Jools Watsham, Owner and Director at Renegade Kid. “The development of Mutant Mudds has been a labor of love for us. We couldn’t be more excited for everyone to finally experience our “12-bit” baby for themselves!”
About Renegade Kid
Founded in 2007 by Jools Watsham and Gregg Hargrove, Renegade Kid LLC is an independent development studio based in Austin, Texas. A developer of handheld video-games, Renegade Kid is known for its award-winning titles on the Nintendo DS™, including Dementium: The Ward, Moon, Dementium II, and ATV Wild Ride.
For more information on Mutant Mudds, visit www.mutantmudds.com.
# # #
Nintendo 3DS and Nintendo DS are trademarks of Nintendo. © 2006 and 2011 Nintendo.
To access the Nintendo eShop, you will need a wireless broadband Internet connection. If you do not have the Nintendo eShop icon on the Nintendo 3DS main menu, you will need to perform a system update. See support.nintendo.com for more information.
Mutant Mudds, Dementium: The Ward, Dementium II, and ATV Wild Ride are trademarks of Renegade Kid LLC. © 2012 Renegade Kid LLC. All Rights Reserved.
Monday, January 16, 2012
My (3)DS Game Collection
* Updated 01-29-12 *
This is my entire DS-related collection of purchased games, including DS retail, DSiWare, 3DS retail, eShop, and Virtual Console titles. If I used money to buy them, then they're on this list.
In alphabetical order (more or less):
This is my entire DS-related collection of purchased games, including DS retail, DSiWare, 3DS retail, eShop, and Virtual Console titles. If I used money to buy them, then they're on this list.
In alphabetical order (more or less):
- 3D Classics Kirby's Adventure (3DSWare)
- 3D Classics Twin Bee (3DSWare)
- 3D Classics Urban Champion (3DSWare)
- 3D Classics Xevious (3DSWare)
- 9 Hours 9 Persons 9 Doors
- Advance Wars: Dual Strike
- A Kappa's Trail (DSiWare)
- Aliens Infestation
- Animal Crossing: Wild World
- Arctic Escape (DSiWare)
- Assassin's Creed II: Discovery
- Atari Greatest Hits Volume 1
- ATV Wild Ride
- Aura-Aura Climber (DSiWare)
- Avenging Spirit (3DS Virtual Console)
- Balloon Kid (3DS Virtual Console)
- Batman The Brave and the Bold
- Beat City
- Ben 10 Triple Pack
- Ben 10 Ultimate Alien: Cosmic Destruction
- Bit Trip Saga (3DS)
- Blood Stone 007
- Boing! Docomodake DS
- Bomberman
- Brain Age
- Brothers in Arms DS
- Call of Duty 4: Modern Warfare
- Call of Duty: Black Ops
- Call of Duty: Modern Warfare: Mobilized
- Call of Duty: World at War
- Captain Sub GO Series (DSiWare)
- Castlevania: Dawn of Sorrow
- Castlevania: Portrait of Ruin
- Cave Story (DSiWare)
- Chrono Trigger
- Club Penguin: Elite Penguin Force
- Contact
- Contra 4
- Cooking Mama
- Cop The Recruit
- C.O.R.E.
- Dark Void Zero (DSiWare)
- Dawn of Discovery
- Dementium II
- Dementium: The Ward (US, Europe, and Japan)
- Despicable Me
- Diddy Kong Racing DS
- Dig Dug: Digging Strike
- Dirt 2
- DK Jungle Climber
- DodoGo! (DSiWare)
- DodoGo! Robo (DSiWare)
- Donkey Kong (3DS Virtual Console)
- Dotman (DSiWare)
- Double Dragon (3DS Virtual Console)
- Dragon Quest IX
- Drawn to Life Collection
- Drawn to Life: The Next Chapter
- Dropcast
- Earthworm Jim (DSiWare)
- Elebits The Adventure of Kai and Zero
- Elite Beat Agents
- Exit
- Face Racers (3DS)
- Fast Food Panic
- Final Fantasy III
- Final Fantasy: Crystal Chronicles: Echoes of Time
- Final Fantasy Fables Chocobo Tales
- Fossil Fighters
- Foster's Home for Imaginary Friends: Imagination Invaders
- Frogger Returns (DSiWare)
- G.G Series Drift Circuit (DSiWare)
- G.G Series Ninja Karakuri Den (DSiWare)
- G.G Series Z-ONE (DSiWare)
- Gargoyles Quest (3DS Virtual Console)
- Ghost Trick Phantom Detective
- Giana Sisters DS
- Go! Go! Kokopolo (DSiWare)
- GoldenEye 007
- GoldenEye Rogue Agent
- Grand Theft Auto Chinatown Wars
- Henry Hatsworth in the Puzzling Adventure
- Hotel Dusk: Room 215
- How to Train Your Dragon
- Impossible Mission
- Indiana Jones and the Staff of Kings
- Insecticide
- Intellivision Lives!
- Ivy the Kiwi?
- Johnny Test
- James Pond Codename: Robocod
- Kirby Canvas Curse
- Kirby Mass Attack
- Kirby's Dreamland (3DS Virtual Console)
- Kirby Squeak Squad
- Kirby Super Star Ultra
- KORG DS-10 Synthesizer
- Lego Batman: The Videogame
- Lego Indiana Jones: The Original Adventure
- Lego Indiana Jones 2: The Adventure Continues
- Lego Pirates of the Caribbean
- Lego Star Wars: The Complete Saga
- Let's Golf (3DSWare)
- Link 'n' Launch (DSiWare)
- Lock's Quest
- Lunar Knights
- Magical Whip (DSiWare)
- Mario Kart 7 (3DS)
- Mario Kart DS
- Mario & Luigi Bowser's Inside Story
- Mario & Luigi Partner's in Time
- Mario Party DS
- Mario vs. Donkey Kong 2 March of the Minis
- Mario vs. Donkey Kong Mini-land Mayhem
- Mario vs. Donkey Kong Minis March Again! (DSiWare)
- Megaman Battle Network 5 Double Team DS
- Megaman Dr. Wily's Revenge (3DS Virtual Console)
- Megaman Zero Collection
- Megaman ZX
- Metal Slug 7
- Meteos
- Metroid Prime Hunters
- Mighty Flip Champs! (DSiWare)
- Mighty Milky Way (DSiWare)
- Mighty Switch Force (3DSWare)
- Monster House
- Monster Tale
- Moon (US and Europe)
- Mutant Mudds (3DSWare)
- My Sims Racing
- MX vs. ATV Untamed
- N+
- Namco Museum DS
- Nano Assault (3DS)
- Nanostray
- Nanostray 2
- New International Track & Field
- New Zealand Story Revolution (Europe)
- Ninja Gaiden: Dragon Sword
- Nintendogs Dachshund & Friends
- Orcs & Elves
- Okami Den
- Petz Dogz Pack
- Phineas & Ferb
- Phineas & Ferb Across the 2nd Dimension
- Phoenix Wright: Ace Attorney
- Pilotwings Resort (3DS)
- Pipe Mania
- Plants vs. Zombies
- Pokemon Black Version
- Pokemon Mystery Dungeon: Explorers of Sky
- Pokemon Pearl Version
- Pokemon Trozei!
- Pro Evolution Soccer 2007
- Professor Layton and the Curious Village
- Pushmo (3DSWare)
- Rabbids Travel in Time 3D (3DS)
- Rabi Laby (DSiWare)
- Rayman 3D (3DS)
- Rayman DS
- Resident Evil: Deadly Silence
- Resident Evil: The Mercenaries 3D (3DS)
- Retro Game Challenge
- Ridge Racer 3D (3DS)
- Ridge Racer DS
- Scooby-Doo! First Frights
- Scurge Hive
- Sea Monsters: A Prehistoric Adventure
- Shantae: Risky's Revenge (DSiWare)
- Sim City DS
- Sonic Classic Collection
- Sonic Colors
- Sonic & Sega All-Stars Racing
- Soul Bubbles
- Space Bust-A-Move
- Space Invaders Extreme 2
- Spider-man 2
- Spider-man Shattered Dimensions
- Spotto! (DSiWare)
- Star Wars Episode III: Revenge of the Sith
- Star Fox 3D (3DS)
- Star Fox Command
- Steel Diver (3DS)
- Super Mario 3D Land (3DS)
- Super Mario 64 DS
- (New) Super Mario Bros.
- Super Mario Land (3DS Virtual Console)
- Super Mario Land 2 - 6 Golden Coins (3DS Virtual Console)
- Super Monkey Ball 3D (3DS)
- Super Monkey Ball Touch & Roll
- Super Princess Peach
- Super Scribblenauts
- Super Street Fighter IV 3D Edition (3DS)
- Tamagotchi Connection: Corner Shop
- Tetris DS
- The Legendary Starfy
- The Legend of Zelda: Ocarina of Time 3D (3DS)
- The Legend of Zelda: Phantom Hourglass
- The Legend of Zelda: Spirit Tracks
- The Penguins of Madagascar: Dr. Blowhole Returns
- The World Ends With You
- Thor: God of Thunder
- Tokyo Beat Down
- Tomb Raider Underworld
- Tom Clancy's Ghost Recon: Shadow Wars (3DS)
- Tony Hawk's Proving Ground
- Toy Story 3
- Trace Memory
- Ultimate Mortal Kombat
- Viewtiful Joe Double Trouble
- Viva Pinata Pocket Paradise
- VVVVVV (3DSWare)
- Wario Master of Disguise
- Wario Ware D.I.Y.
- Wario Ware Touched
- Wire Way
- Yoshi's Island DS
Thursday, January 12, 2012
3DS 'Most Popular' Video Charts
As of today - January 12, 2012 - the Mutant Mudds trailer went from #13 to #4. Wow, that's really cool! Thank you if you are one of those who viewed it over the past week.
It'll be interesting to see what the charts look like next week, now that a new 3D trailer has been added to the eShop today.
1. [4] Nintendo Show 3D: December 29, 2011
2. [11] What Is Nintendo Video?
3. [9] Super Mario 3D Land Super Play Video
4. [13] Mutant Mudds Video
5. [10] 3D Classics: Kirby's Adventure Video
6. [16] Pokédex 3D Video
7. [3] Mighty Switch Force Teaser Trailer
8. [N] Mighty Switch Force Teaser Trailer #2
9. [7] Pushmo Video
10. [5] Nintendo Show 3D: December 15, 2011
11. [N] The Legend of Zelda: Link's Awakening DX Video
12. [8] Nintendo Show 3D: December 1, 2011
13. [14] Sonic Generations Video
14. [18] The Legend of Zelda: Ocarina of Time 3D Video
15. [17] Pokémon Rumble Blast Video
16. [N] Thriller Preview
17. [19] Zelda: Skyward Sword Opening Trailer
18. [20] The Legend of Zelda Hollywood Concert Coverage
19. [N] Super Mario 3D Land Launch Trailer
20. [N] Plants vs. Zombies Video
It'll be interesting to see what the charts look like next week, now that a new 3D trailer has been added to the eShop today.
1. [4] Nintendo Show 3D: December 29, 2011
2. [11] What Is Nintendo Video?
3. [9] Super Mario 3D Land Super Play Video
4. [13] Mutant Mudds Video
5. [10] 3D Classics: Kirby's Adventure Video
6. [16] Pokédex 3D Video
7. [3] Mighty Switch Force Teaser Trailer
8. [N] Mighty Switch Force Teaser Trailer #2
9. [7] Pushmo Video
10. [5] Nintendo Show 3D: December 15, 2011
11. [N] The Legend of Zelda: Link's Awakening DX Video
12. [8] Nintendo Show 3D: December 1, 2011
13. [14] Sonic Generations Video
14. [18] The Legend of Zelda: Ocarina of Time 3D Video
15. [17] Pokémon Rumble Blast Video
16. [N] Thriller Preview
17. [19] Zelda: Skyward Sword Opening Trailer
18. [20] The Legend of Zelda Hollywood Concert Coverage
19. [N] Super Mario 3D Land Launch Trailer
20. [N] Plants vs. Zombies Video
Tuesday, January 10, 2012
3D Mutant Mudds Screens!
Use this handy dandy QR code, or
Visit the URL below with your Nintendo 3DS Internet Browser
to view some 3D screens of Mutant Mudds!
Tuesday, January 3, 2012
Mutant Mudds First Review - Nintendo Power
"If we see more neo-retro titles
of this caliber,
we'll be very happy gamers indeed."
we'll be very happy gamers indeed."
"Extremely
enjoyable."
"Does a fantastic job of
recreating the feel of
a good old-fashioned platformer."
"Recommended."
a good old-fashioned platformer."
"Recommended."
Nintendo Power's rating scale uses
Grumble Grumble, Hmmmm, and Recommended. I'm happy to reveal
Mutant Mudds is
Recommended!
You can read Nintendo Power's full review
in the January / February 2012 issue.
Sunday, January 1, 2012
Where do prices of video-games come from, and why are they important?
It seems as though the price tag of video-games has
always been criticized as being too high. Now that we live in a world where iPhone
Apps are available for $1 or even $FREE, a $40 video-game seems outrageous in
comparison to many people. Perhaps $40 for a 3DS game is outrageous, but what
surprises me is when people scoff at the cost of $5 and $10 Nintendo eShop games.
Really? Now even $5 or $10 is too much for a game?
Where do prices of video-games come from, and why are they important? From my perspective as a developer, and now a publisher on the Nintendo eShop – aw yeah! – the price that my games are being sold at have a distinct importance to me and my business. Take Mutant Mudds, for example. Let’s say the development of Mutant Mudds cost a grand total $100,000 for all of the expenses involved with the creation of the game, such as team salaries, equipment, etc. This number is not real, but $100,000 is a nice round number that is not outside the realm of reality. Games can easily cost much more or less than this. Beyond our goal of entertaining people with our games, we also have the simple goal of making enough money to continue operating as a business so we can make more games.
If Mutant Mudds cost $100,000 to make, we need to make $100,000 back to break-even, right? That at least puts us in a good place where we don’t owe anyone any money. However, we must also make money beyond that if we are going to be able to move beyond Mutant Mudds and make more games. Let’s imagine we sell Mutant Mudds for $40 and our cut of that is 50% (that percentage is fabricated, but it works nicely for this example). So, we make $20 for each game sold. Nice! That means we have to sell 5000 copies of the game to make our initial investment of $100,000 back. That is a very manageable goal…
… however, the reality is that we can’t sell Mutant Mudds for $40, for many reasons. OK, so let’s go to the other end of the spectrum and price it at $1 with our cut still being 50%. Oh wow, we would need to sell 200,000 copies to make our $100,000 back. Hm, that might be a tricky goal to achieve. Time for some perspective: our best selling DS game has sold around 100,000 copies worldwide. Based on how the average original non-licensed game sells on the DS market, 100,000 copies is a big success. On a side note, we saw no profits from this title due to the broken business model of retail – but that’s a different story. OK, back on topic. Based on historical sales data, it’s probably best to assume the game will sell around 30,000 copies – tops – in its lifetime. It could certainly be a lot less, or a lot more. That’s the roll the dice.
OK, so our expectations are 30,000 copies sold in its lifetime. Alright, let’s work from that number then instead. To break even we will need to receive basically $3.34 per copy sold (30,000 x $3.34 = $100,200). That would mean that we need to sell the game for $6.68 to make our initial investment back, with our cut at 50%. OK, let’s go crazy and sell it for a whopping $10 now, with our cut still at 50%. Here’s the math: 30,000 x $5 = $150,000. Hm, not bad at all! We make our initial investment of $100,000 back and have $50,000 towards the next game. Considering Mutant Mudds cost a fictional $100,000 to make, having $50,000 to make the next game means we either need to make a game that requires less team members, less time, less features, or we need to get some more money from somewhere else to make something that is the same scope as Mutant Mudds.
And there lies the chaos of game development. In my opinion, iPhone games have a greater chance of selling closer to 200,000 copies due to the nature of the platform and the audience using it (they also have the same chance of selling zero copies due to how flooded the market is). But, they have to be the right types of experiences for the iPhone audience. I think it is safe to assume that there are more people in the world walking around with a phone in their pocket than there are people with a DS or 3DS in their pocket. The phone audience is massive. However, this does not mean that this is an audience of gamers.
The typical iPhone user wants to play a simple game to waste some time, which cost them very little money to buy. Their investment is equal to their perceived value of the experience they want from the game. There is nothing wrong with this. I too want these types of experiences on my phone. I think the part of me that wants this is not my gamer side. It is my casual kicking-a-stone-on-the-street side. It is the side of me that finds it entertaining to flick a crumb off a table. Is this / should this be what the typical 3DS user wants from games? I think not. I think the 3DS audience wants games that do more than just mindlessly waste some time. I think the 3DS audience wants something different. I think they want games that entertain them. Challenge them. Inspire them, perhaps!
Games that go beyond literal simple pleasures take time and money to create. This will never change. If people are unwilling to pay higher prices for richer experiences, then these types of games will cease to exist. You know supply and demand and all that. We will then be left with a market full of simple gaming experiences that offer the same value as what you paid for it.
Where do prices of video-games come from, and why are they important? From my perspective as a developer, and now a publisher on the Nintendo eShop – aw yeah! – the price that my games are being sold at have a distinct importance to me and my business. Take Mutant Mudds, for example. Let’s say the development of Mutant Mudds cost a grand total $100,000 for all of the expenses involved with the creation of the game, such as team salaries, equipment, etc. This number is not real, but $100,000 is a nice round number that is not outside the realm of reality. Games can easily cost much more or less than this. Beyond our goal of entertaining people with our games, we also have the simple goal of making enough money to continue operating as a business so we can make more games.
If Mutant Mudds cost $100,000 to make, we need to make $100,000 back to break-even, right? That at least puts us in a good place where we don’t owe anyone any money. However, we must also make money beyond that if we are going to be able to move beyond Mutant Mudds and make more games. Let’s imagine we sell Mutant Mudds for $40 and our cut of that is 50% (that percentage is fabricated, but it works nicely for this example). So, we make $20 for each game sold. Nice! That means we have to sell 5000 copies of the game to make our initial investment of $100,000 back. That is a very manageable goal…
… however, the reality is that we can’t sell Mutant Mudds for $40, for many reasons. OK, so let’s go to the other end of the spectrum and price it at $1 with our cut still being 50%. Oh wow, we would need to sell 200,000 copies to make our $100,000 back. Hm, that might be a tricky goal to achieve. Time for some perspective: our best selling DS game has sold around 100,000 copies worldwide. Based on how the average original non-licensed game sells on the DS market, 100,000 copies is a big success. On a side note, we saw no profits from this title due to the broken business model of retail – but that’s a different story. OK, back on topic. Based on historical sales data, it’s probably best to assume the game will sell around 30,000 copies – tops – in its lifetime. It could certainly be a lot less, or a lot more. That’s the roll the dice.
OK, so our expectations are 30,000 copies sold in its lifetime. Alright, let’s work from that number then instead. To break even we will need to receive basically $3.34 per copy sold (30,000 x $3.34 = $100,200). That would mean that we need to sell the game for $6.68 to make our initial investment back, with our cut at 50%. OK, let’s go crazy and sell it for a whopping $10 now, with our cut still at 50%. Here’s the math: 30,000 x $5 = $150,000. Hm, not bad at all! We make our initial investment of $100,000 back and have $50,000 towards the next game. Considering Mutant Mudds cost a fictional $100,000 to make, having $50,000 to make the next game means we either need to make a game that requires less team members, less time, less features, or we need to get some more money from somewhere else to make something that is the same scope as Mutant Mudds.
And there lies the chaos of game development. In my opinion, iPhone games have a greater chance of selling closer to 200,000 copies due to the nature of the platform and the audience using it (they also have the same chance of selling zero copies due to how flooded the market is). But, they have to be the right types of experiences for the iPhone audience. I think it is safe to assume that there are more people in the world walking around with a phone in their pocket than there are people with a DS or 3DS in their pocket. The phone audience is massive. However, this does not mean that this is an audience of gamers.
The typical iPhone user wants to play a simple game to waste some time, which cost them very little money to buy. Their investment is equal to their perceived value of the experience they want from the game. There is nothing wrong with this. I too want these types of experiences on my phone. I think the part of me that wants this is not my gamer side. It is my casual kicking-a-stone-on-the-street side. It is the side of me that finds it entertaining to flick a crumb off a table. Is this / should this be what the typical 3DS user wants from games? I think not. I think the 3DS audience wants games that do more than just mindlessly waste some time. I think the 3DS audience wants something different. I think they want games that entertain them. Challenge them. Inspire them, perhaps!
Games that go beyond literal simple pleasures take time and money to create. This will never change. If people are unwilling to pay higher prices for richer experiences, then these types of games will cease to exist. You know supply and demand and all that. We will then be left with a market full of simple gaming experiences that offer the same value as what you paid for it.